Jannat Tahir is a graduate of the prestigious PIFD (Pakistan Institute of Fashion and Design) 2019. She recently instigated developing her own eponymous label, and is passionate about keeping the traditional crafts and techniques of the subcontinent alive in the modern framework.

Jannat pioneered a platform which she built through merging her artisanship and scale of extraordinary beauty to comprehend the eye of favor world. The unique brewing of reliability and contemporary trends, intimately intertwined with culture and tradition, defines the label's core design philosophy. Moreover, she focuses to offer a wide range of products from high-end pret to bridal wear and more.